Brett Maytom posted some thoughts on LinkedIn, including an article entitled Exposing the Truth: Life Coaches Masquerading as Agile Coaches. As of March 2, 2023, there were 69 comments on LinkedIn to the post.
Brett is a trainer with Scrum.org (PST) with over 20 certifications posted on his LinkedIn profile. Simply as a reference, I saw no certifications or training mentioned around any aspect of agile, professional, or life coaching, which I found interesting. He only references himself once as an agile coach in his experience history from 2014 – 2016.
In one of the comments, Brett gives some additional background context behind the article—
Context:
One ruffled my feathers last week, and what they were saying just had no business or product sense.A few people in my network and local communities are like this. They only talk about agile in the context of a life coach for a few years now. I have tolerated it because I know them personally. I have now had enough of it.
Also, many companies promote life coaching courses, claiming they need this. People are getting suckered into that.
I attended an "agile coaching" course in 2014 (ish), which was more of a life coaching course. I was not impressed. Ken was on it too, and he walked out after the first half day. I should have too but I did not as I traveled to USA for it.