Measurement

Measuring your Impact & Value as a Leadership-level Agile Coach

Measuring your Impact & Value as a Leadership-level Agile Coach

I recently shared a piece entitled Measuring Leadership Coaches and Their Impact. The perspective in the article was primarily mine. What did I look for in leadership coaches (agile coaches) when they coached me in agile contexts?  

There were a few questions in the LinkedIn responses where folks sought specific metrics. I’m guessing outcome-based, results-based, specific measures I used to evaluate my coaches. The reality was I didn’t have those. Truthfully, I didn’t care about them. I cared about how the coach connected to me as a human and leader rather than some arbitrary metric that I applied to the coach. And to me, any metric was a “system metric” in that it applied to the coach + me and how we impacted the system…together.

I feel like this answer will disappoint those looking to create a leadership coaching metrics dashboard, but so be it.

All that being said, I was inspired to share these indicators of a leadership coach’s performance. They augment what I was trying to say in the first article, and I hope you find them more helpful in guiding you toward measuring your systemic value.

Measuring Leadership Coaches and their Impact

Measuring Leadership Coaches and their Impact

Today, there’s a tremendous amount of discussion on measuring the impact of agile coaches and their coaching effectively. 

The coaches referred to in this discussion would include—

  • Leadership coaches

  • Organizational coaches

  • Change Management coaches

  • And, most importantly for this discussion, Enterprise-level Agile coaches

These are people who often coach up to leadership and across the organization. It’s a different sort of coaching that requires different skills, competencies, and experience than other forms of coaching (Scrum Masters, Team-level, RTE, etc.) in agile contexts.

While often the organization and coaches try to tie success downward at the team level towards execution performance and delivery impact, I believe these are red herring measures for these sorts of coaches.

So, the critical question becomes, how should we measure the effectiveness of this sort of coach?

I’m glad you asked!

Measuring the Effectiveness of Agile Coaching and Coaches

Measuring the Effectiveness of Agile Coaching and Coaches

I’m just now finishing up my agile coaching book and I’ve been thinking about aspects that I may not have adequately covered in it. Measuring agile coaches/coaching and the impact rose to the top of my mind. And as I considered my writing history in this space, it dawned on me that I had never tackled it directly and I began to wonder why?

I think it’s because I don’t like or agree or resonate with the idea of discretely measuring agile coach or coaching performance. Why? No, it’s not because I’m afraid to be measured or held accountable in some way. Mostly, it’s because I don’t think it’s relevant.

The very nature of agile coaching is helping others to experiment, to learn and adapt, to change, and to improve their results. It’s not about measuring the coach. It’s about the performance of who they are coaching that truly counts. That is measuring the individuals, leaders, teams, or organizations that are being coached.

For example, if I’m coaching a Product Team (Chief Product Owner, Product Managers, and Product Owners) in an agile instance do they…

  • Improve the ROI driven across products?

  • Connect more to their clients? Envisioning better?

  • Work more cohesively as a team and are better aligned (horizontally & vertically) across other functions?

  • Are they learning more effectively as a community of practice?

  • Are the leaders operating more as Catalyst leaders? (See Bill Joiner’s work on Leadership Agility)

If these and many other measures are trending positively and improving, then I might be a strong part of that improvement. But while I, as the coach, am part of the system, it’s the system that improves and it’s the system that should be measured.

But I do have a few thoughts on effective measures of the coach that might be separate from the outcomes they are contributing (or not contributing) to.

Effectively Measuring Agile Leaders

Effectively Measuring Agile Leaders

Nearly every time I speak, write, teach, or simply think about agile approaches to software development, someone has to bring up measurement. 

And the measures they’re talking about inevitably focus on their teams and/or delivery dynamics. How do we measure our teams? How do we measure the impact of agility? And how do we measure your value as a coach? Are representative of the types of questions I hear.

BUT, if you subscribe to the theory that leadership sets the culture AND that culture drives performance, like I do, then why aren’t we measuring leaders in agile contexts?

The challenge is, what might that look like? Here are some of my thoughts around what we might measure –